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AI E-Commerce Team

A complete team of AI agents, led by a Chief E-Commerce AI and orchestrated by 25 years of retail experience, that runs e-commerce, media, CRM and marketing automation in place of an external agency or in-house team. At 30% of the cost. Operating 24/7, no turnover, owned by the company.

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How Much Does E-Commerce Cost Today?

Today, e-commerce rests on two cost centers pulling in different directions.

The external agency

Monthly fee plus a percentage of the media budget. Its business model is simple: the more you spend on ads, the more it earns. Sales are a goal; the media budget is its revenue.

The in-house team

Salaries, contributions, vacation, sick leave, training. And once the person is finally trained, they leave: turnover starts the cycle all over again.

The result

An e-commerce manager costs €40–60,000 in gross annual salary. A full team costs over €100,000/year. And the Christmas peak waits for no one.

Agency vs In-house Team vs AI Team

Agency In-house Team The AI Team
Annual cost €30–80,000 + media budget €100–150,000 ~€20–30,000 all-inclusive
Working hours Office Office 24/7, even on Christmas Day
Turnover Frequent account changes Resignations and retraining Zero
Interests More ad budget = more fees Fixed salary None: pay-as-you-go costs, never a percentage of ad spend
Ownership Their processes, their assets Yours, but volatile Yours, forever
Oversight Monthly report Company's responsibility AI PM 24/7 + senior consultant
The agency earns more when you spend more on ads.
The AI Team doesn't earn a single extra cent: it only costs based on the number of AI agents and the speed of execution.

AI E-Commerce Team

Not a tool. Not a chatbot. A complete corporate org chart, working around the clock — owned by the company.

CEC
Chief E-Commerce

Receives direction from Marketing and the people involved in the company (humans) and delegates operations to the AI team.

Technical Director

Platform, catalog, technical performance and integrations: everything under control, always.

CMS & Catalog AgentsProduct pages, prices, promotions: updated and error-free, 24/7.
Performance & UX AgentsSpeed, Core Web Vitals, conversion: optimized automatically.
Integrations & Data AgentsERP, warehouse, payments: everything speaks the same language.

Marketing Director

Channels, content, CRM and automation: the engine that grows the value of every customer.

Media AgentsBudgets and campaigns on Google, Meta and TikTok optimized hour by hour, not at month-end.
Creative & Content AgentsCopy, images, video: ready for every channel, with no bottlenecks.
CRM & Marketing Automation AgentsEmail, SMS, WhatsApp: the right customer, at the right time.

Business Analytics Director

Data, KPIs and models: the right hand that turns the team's work into numbers.

Historical Analysis AgentsBaseline and trends: where the company stands, always clear.
Modeling & Forecasting AgentsFuture scenarios: decisions based on numbers, not instinct.
Reporting AgentsA single clear report, always up to date, never something to chase.

AI Team Orchestration

25 years of retail e-commerce marketing (Cosmetics & Pharma, Fashion, Food & Beverage, Luxury) alongside the team: strategy, priorities, quality control.

Performance control
Intermediation
Work rules
Cost optimization
External integrations

Goals for Retail

A 24/7 AI-based team works dynamically and continuously to pursue results and, when that's not possible, reports precisely on constraints and difficulties, providing realistic simulations.

+40/50% Customer Lifetime Value / year (sector potential)
~30% of the cost of an equivalent human team
24/7 operation, peaks included (Black Friday, Christmas)
0% turnover, consistent quality
Omnichannel e-commerce complements the physical store, it doesn't replace it
Real time costs and performance always visible, no surprises
Scalable same quality on 10 or 10,000 orders, without hiring
Data, not instinct every decision driven by KPIs updated around the clock

Indicative results based on industry benchmarks; goals defined during the analysis phase.

The Method

GTaviani Consulting uses a method that also marks a clear distinction in the orchestration rules for AI agents: a 4-phase loop, not a path with an end.

Preparation

Analysis, brief and setup.

Negotiation

Interaction with the client, review of the Preparation definitions.

Continuous cycle
Certification

E-commerce and AI team performance, optimizations that feed back into Preparation.

Execution

Actions and ongoing orchestration of the AI Team, through internal domain-specific PMs.

Preparation

Analysis, brief and setup: the foundations of the cycle.

AnalysisE-commerce, channels, CRM and current workflows.
BriefGoals, priorities and KPIs for the cycle.
SetupAgents configured on systems and channels.

Negotiation

Discussion with the company, review of the goals.

PresentationThe plan shared with the company.
ReviewGoals and priorities from Preparation.
ConfirmationScope, budget and KPIs for the cycle.

Execution

The team works, domain PMs orchestrate every day.

OperationsThe agents work every day.
OrchestrationInternal domain-specific PMs (Technical, Marketing, Analytics).
MonitoringAI PM active in real time.

Certification

Team performance, not just channel performance: this is where it restarts.

E-commerce performanceChannel results, KPIs compared.
AI team performanceQuality and efficiency of the agents.
OptimizationThe cycle restarts from Preparation.

AI Team Costs

The AI team has an initial audit and setup cost, plus a monthly cost tied to the agents' AI token usage. Everything is bundled into monthly plans that also include dedicated consulting hours.

Audit / Analysis €1,500 (now free)
AI Team Setup €3,000/5,000

Business

€1,268/month

  • 20 hours of consulting and AI Team management/month
  • 10,000 Credits (services and AI tokens)
  • 15% Discount on Extra Hours/Credits Packages
  • AI Workspace Whitelabel
  • AI Resource Dashboard — Team Management

Corporate

€2,425/month

  • 45 hours of consulting and AI Team management/month
  • 25,000 Credits (services and AI tokens)
  • 25% Discount on Extra Hours/Credits Packages
  • AI Workspace Whitelabel
  • AI Resource Dashboard — Team Management

The plans do not include
the token traffic of the operational AI agents: the agents connect to the AI LLM chosen by the retailer (Google, OpenAI, Anthropic Claude, etc.). The related cost, on the client's LLM plan, ranges indicatively from $200 to over $1,500/month depending on the number of active agents and the execution speed required — GTaviani consulting works to optimize and minimize it at all times.

The credits included in the plan (10,000 Business, 25,000 Corporate) instead cover the services and AI tokens of GTaviani Consulting for the intermediation agents with the AI Team.

Unused consulting hours can be carried over. 12-month term.

Why Trust Us

AI Act & GDPR Ready

Compliant disclosure (Art. 50, obligations from December 2, 2026), DPA, agent registry, audit trail. The AI team is compliant from day one.

GTaviani Venture Builder case — the same model, applied to retail:

$5,000 → $200 monthly cost of the dedicated team
2/10 delivery speed vs human team
Zero turnover, consistent quality

FAQ

Does the AI team replace my people?

Yes: the offer replaces the human resources currently dedicated to e-commerce, media and CRM. The company can reassign them to other roles, where human work adds more value (in line with the AI literacy obligation, Art. 4). If today you rely solely on an external agency, the AI team takes its place with a model that has no conflict of interest.

Is the AI team really mine?

Yes. The agents are configured on the company's systems, data and channels, inside a dedicated workspace. GTaviani provides the orchestration and direction; the asset remains the property of the company.

What happens if I cancel?

The plan has a 12-month term with cancellation on request. Upon cancellation, the team's configuration is exported in a standard format, compatible with the proprietary orchestration platform used by GTaviani: no technical lock-in, the data remains the property of the company.

How much does AI usage cost?

It depends heavily on the LLM provider chosen by the retailer (Google, OpenAI, Anthropic Claude, etc.): indicatively from $200 to over $1,500/month, depending on the number of active agents and the execution speed. GTaviani consulting works to optimize this cost, minimizing it without compromising performance.

Why only 10 companies?

Because the orchestration is real consulting, not self-service software: every company has a dedicated marketing direction. 10 is the maximum number that guarantees quality.

How long until the team is operational?

Audit and setup take 2–3 weeks. Visibility into performance (the KPIs generated by the AI team) arrives indicatively between the 3rd and 5th month. Companies that start in September reach Black Friday with the team already operational.

Who is needed in the company to orchestrate the AI team?

Usually no one: GTaviani takes care of it. The marketing director or manager remains the human point of contact at the head of the team, or at most one internal intermediation resource.

Does the team manage media channels autonomously?

Absolutely yes, with dedicated AI agents for each channel, guided by the CEC. Each channel agent is connected directly to the retailer's platform account: no markup cost on traffic.

Who handles Content Creation (copy, images, video)?

95% of the work is done by the AI agents. Only human confirmation before publishing remains.

How do CRM and Marketing Automation work?

Here too, AI agents fully connected to the client's CRM and Marketing Automation platforms automate every activity currently carried out by a person. The team defines the customer relationship workflows to grow annual CLV, encouraging more frequent purchases through direct contact channels: email, WhatsApp and others.

Which platforms do the AI agents integrate with?

With almost all modern platforms that expose APIs or support MCP (Model Context Protocol: the open standard that lets an AI agent connect securely and in a structured way to company systems, without one-off custom integrations). Platforms supported include: e-commerce (Shopify, PrestaShop, WooCommerce, Magento), CRM and Marketing Automation (Salesforce, HubSpot, SalesManago, Klaviyo), media channels (Google Ads, Meta Business Suite, TikTok Ads Manager).

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