Two days of classroom training in Milan, right before Netcomm Forum. The first day, e-commerce marketing is updated to an AI-first approach; the second day, the e-commerce manager learns to direct AI Agents and an AI Team.
Netcomm Forum 2027 (April 21–22, Allianz MiCo) is dedicated to Agentic Commerce. The course prepares you to read it and apply it: two days before, in the classroom, with your own e-commerce in mind. Forum entry and evening meetups are included in the path.
E-Commerce Marketing AI first: the Data Driven method updated to 2027.
AI Agents and AI Team: from a single agent to a coordinated team.
At Netcomm Forum, the edition dedicated to Agentic Commerce.
Continuous path on AI Space.
The Data Driven method updated to 2027. BigQuery as a CDP connected to GA4, CRM and Marketing Automation. BigQuery data as Knowledge for AI Agents.
From a single agent to an e-commerce marketing AI Team, directed and coordinated by the e-commerce manager.
Transversal across both days: what changes with agents — profiling, AI Act Art. 4 and Art. 50, what to know and what to do.
E-Commerce Marketing Data Driven & AI Agent First, 2027 edition.
Dynamic, with lesson content, exercises and space to take notes.
Access through end of 2027, non-expiring complimentary credit, Relevance AI account.
Entry on April 21–22.
VIP participation with complimentary drinks at the evening events we organize.
Named certificate, valid as evidence for AI Act Art. 4.
The professional working group for retail e-commerce managers, on platform and WhatsApp. Non-expiring access, no fee; strict selection — only e-commerce managers from companies, no vendors; GTaviani takes part only as moderator.
The course is compatible with the Conto Formazione fund: GTaviani Consulting provides the contract, program, instructor CV, attendance records, certificates and invoice ready for reporting.
Classroom seats are limited and the course needs a minimum number of enrollments to run: booking by end of 2026 secures your seat and early access to the pre-training path.
Retail E-Commerce AI TEAM
Free guide for the e-commerce manager: how to build the e-commerce of the future, AI first and high-performing.
Download free
It's e-commerce where AI agents, not only people, take actions on behalf of the customer or the merchant: searching, comparing, buying, handling after-sales. Netcomm Forum 2027 dedicates its entire edition to this shift.
A chatbot answers questions. An AI Agent has a goal, Conditions of Satisfaction to verify, and can act autonomously across multiple steps, not just converse: this is the distinction at the center of the course's second day.
A Customer Data Platform unifies customer data from multiple sources into a single profile. Without this foundation, AI agents have no consistent data to decide on: it's the starting point of the course's first day.
Anyone using AI agents for profiling or automated decisions becomes a deployer under the AI Act, with obligations on transparency (Art. 50) and staff training (Art. 4). The course dedicates a specific module to this.
Only for e-commerce managers: a maximum of 10 in the classroom, to actually work through the exercises with test data rather than just listen to a lecture.
Entry to the Forum on April 21-22 and the evening meetups in the city with the group. It is distinct from the short «E-Commerce Marketing AI Team» mini-course Netcomm offers in its own calendar, which is not part of this course.
No: the classroom work uses a test CDP with fictional data. The course explains how to evaluate, set up or improve your own CDP once back at work; it does not require having one already.
The printed book, a test KPI dashboard, the one-to-one workflow on the test CDP, their own AI Team org chart, a first-90-days plan and a certificate, plus access to AI Space through end of 2027.
